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THE WILLEN CAFE
Project Type
Brand Dev & Mobilisation
Date
2023
Location
Willen Lakes, UK
Brief
The aim of this project is to develop a fresh new brand for the café space at Willen Lake, created in partnership with Change Please and their specialty coffee offering. The brand should harmonise with the natural beauty of the lakeside setting, taking inspiration from the landscape, outdoor activity, and the welcoming spirit of the area.
This new identity should position the café as a relaxed, approachable rest stop for walkers, families, and event-goers, offering a warm and community-focused atmosphere. Alongside celebrating Change Please’s social mission and high-quality coffee, the brand should reflect a sense of calm, connection, and authenticity, making it a natural and inviting part of the Willen Lake experience.
Role
Brand Designer, Concept Artist
