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CAFE V
Project Type
Brand Dev & Mobilisation
Date
2022
Location
London Southbank University - Vauxhall
The Brief
The aim of this project is to revitalise the new café food and drink space at LSBU Vauxhall by developing a fresh, fun, and contemporary branded offer. This includes creating a visual identity and environmental styling that reflect the energy of the campus community while enhancing the overall customer experience.
The brand should feel modern and inviting, appealing to both students and staff, and should seamlessly integrate with the architecture and layout of the space. Key deliverables will include naming support (if required), logo development, colour palette and typography, interior graphic elements, signage, and supporting marketing materials.
Ultimately, the goal is to establish a cohesive, on-trend café brand that not only elevates the look and feel of the space but also drives engagement, footfall, and a sense of place within the LSBU Vauxhall campus.
Role
Brand Designer, Concept Artist
