CAFE V
Project Type
Brand Dev & Mobilisation
Date
2022
Location
London Southbank University - Vauxhall, UK
Role
Brand Designer, Visualiser
Cafe V is a quick, easy, and vibrant vegan café alternative designed for independent thinkers and modern lifestyles. Bursting with youthful energy, it offers bold plant-based flavors without the fuss—perfect for people who value convenience, creativity, and conscious choices. Cafe V is more than just a place to eat; it’s a space that celebrates individuality, fresh ideas, and forward-thinking food, proving that vegan can be fast, exciting, and full of personality.
The Brief
The aim of the project was to revitalise a new café food and drink space at London South Bank University Vauxhall by creating a fresh, fun, and contemporary branded offer.
The brief included developing a visual identity and environmental styling that reflects the energy of the campus community while enhancing the overall customer experience. The brand needed to feel modern and inviting, appealing to both students and staff.
Key deliverables included naming support (if required), logo development, colour palette and typography, interior graphics, signage, and supporting marketing materials, all integrated seamlessly with the architecture and layout of the space.
The Solution
A cohesive café brand was developed to capture the vibrancy and character of the LSBU Vauxhall campus.
A clear visual identity was established through logo design, colour, and typography, supported by interior graphics and signage that enhance wayfinding and atmosphere.
The branding was applied holistically across the space and supporting materials, ensuring a consistent and engaging experience for users throughout the café.
The IMPACT
The refreshed café environment creates a stronger sense of place within the campus and enhances the day-to-day experience for students and staff.
The contemporary branding increases engagement and encourages footfall, helping the café become a social and cultural hub.
Overall, the project delivers a distinctive, on-trend café brand that elevates the space and supports community connection at LSBU Vauxhall.
