LEXINGTON CATERING EXPO STAND
Project Type
3D Concept Design
Date
2024
Location
Foodbuy Expo, UK
Role
3D Concept Artist
The Lexington Catering Expo stand embodies an authentic, rustic aesthetic, creating a warm and inviting presence on the exhibition floor. The use of natural materials and textured finishes reinforces the brand’s commitment to genuine, high-quality food experiences. Carefully curated displays of real food products bring the concept to life, showcasing freshness, craft, and the premium ingredients at the heart of Lexington’s offering.
The Brief
The goal of the project was to design and deliver a standout exhibition for Foodbuy Expo 2024 that showcases Lexington Catering’s commitment to authentic food and premium catering concepts.
The exhibition needed to reflect Lexington’s brand values, culinary expertise, and dedication to quality, creating an engaging and memorable experience for visitors.
Key requirements included highlighting responsibly sourced ingredients, innovative service concepts, and authentic food storytelling through a premium, contemporary, and welcoming exhibition environment.
The Solution
A cohesive exhibition concept was developed that brings Lexington Catering’s authentic food philosophy to life.
The layout was designed to encourage exploration, with clear visitor flow, strong brand visibility, and defined focal points showcasing key elements of the offering.
Branded graphics, physical display elements, product presentation areas, and integrated digital content were used to create an immersive and engaging experience that reflects Lexington’s high standards.
The IMPACT
The exhibition created a strong and memorable brand presence at Foodbuy Expo 2024.
Visitors were able to clearly understand and engage with Lexington’s values, quality standards, and food-led approach through an intuitive and visually compelling space.
Overall, the project strengthened brand perception, increased engagement, and reinforced Lexington Catering’s position as a premium, authentic food partner within the industry.
