M2 CAFE
Project Type
Brand Dev & Mobilisation
Date
2024
Location
Satellite Applications Catapult, UK
Role
Brand Designer, Visualiser
M2 represents the mass of the celestial body that orbits the first body, or M1, in some orbital equations. This means M2 could often be used to represent satellites when calculating speed or location in orbit. The Café is the small but influential satellite to Catapult, M2 to it’s M1. The M2 café represents the values of Catapult and aims to inspire visitors to question and learn while relaxing in an aesthetic and welcoming café.
The Brief
The aim of the project was to develop a distinctive and engaging brand identity for a café space within Catapult Satellite Applications.
The identity needed to reflect the organisation’s culture, expertise, and innovative spirit, with subtle references to satellite technology, Earth observation, and space-enabled solutions. These themes were to be expressed in an accessible and creative way, relevant to employees.
The brand was required to create a welcoming, contemporary, and memorable atmosphere that enhances the everyday workplace experience and encourages connection, curiosity, and enjoyment.
The Solution
A cohesive café brand identity was developed, inspired by Catapult Satellite Applications’ mission and areas of impact.
Visual elements subtly reference satellite technology and Earth observation without feeling literal or overly technical.
A clear visual language was established across graphics, colour, typography, and environmental applications, ensuring the space feels contemporary, approachable, and aligned with the wider organisational brand.
The identity was designed to integrate seamlessly into the café environment, creating a space that feels engaging, characterful, and easy to use on a day-to-day basis.
The IMPACT
The new café identity transforms the space into a more engaging and meaningful part of the workplace.
It strengthens internal engagement by celebrating Catapult’s work in a way that feels relatable and enjoyable.
By blending creativity with subtle technical references, the branding reinforces organisational pride and curiosity.
The result is a memorable café environment that enhances staff experience while reflecting what makes Catapult Satellite Applications unique.
