MODA
Project Type
3D Concept Design & Promo
Date
2025
Location
London, UK
Role
3D Concept Artist, Brand Designer, Motion Graphic designer.
Moda designs and builds modern, tech-enabled retail spaces that use AI, sensors and smart systems to create seamless, frictionless shopping experiences. They provide a full turnkey service, from concept design and technical integration to installation, lighting, electrical work and ongoing support, offering everything from modular “StoreKit” upgrades to fully bespoke stores, markets and bar concepts. Their focus is on helping businesses transform or create retail environments that are efficient, modern and powered by advanced technology.
The Brief
The project focused on creating a complete set of 3D concept visuals for the new Alpha range, with the aim of establishing a clear creative direction and defining the product’s aesthetic, functionality, and overall identity.
In addition to static visuals, the brief included the development of motion graphics and a promotional video to support product launch and client presentations. These elements were intended to showcase the products in a fully branded, dynamic way.
High-quality renders, conceptual imagery, and animated content were required to guide practical product development and strengthen the range’s brand presence across both physical and digital platforms.
The Solution
A full suite of 3D concept visuals was developed, setting a strong visual identity for the Alpha range. Detailed, high-quality renders were produced to clearly communicate form, function, and design intent.
The existing branding was expanded with new graphic elements and motion graphics, applied across product visualisation and animated assets.
To support launch and promotion, a dedicated promotional video was created using the new 3D assets. Delivered in formats suitable for presentations and social media, the final outputs formed a cohesive visual and marketing package ready for ongoing use.
The IMPACT
The project established a clear and cohesive visual identity for the Alpha range, providing a strong foundation for product development and launch.
High-quality 3D visuals, motion graphics, and video enabled the products to be communicated clearly and confidently to clients and stakeholders, reducing ambiguity and supporting faster decision-making.
The expanded branding and promotional assets strengthened the range’s market presence and professionalism, ensuring consistency across presentations, marketing, and social channels.
Overall, the project delivered a versatile visual toolkit that supports ongoing promotion, enhances brand perception, and adds long-term value to the Alpha range.
