THE WILLEN CAFE
Project Type
Brand Dev & Mobilisation
Date
2023
Location
Willen Lakes, UK
Role
Brand Designer, Visualiser
The finished brand is warm, natural, and inviting; a lakeside-inspired identity that blends seamlessly with the Willen Lake environment. It reflects the craftsmanship of Change Please coffee while capturing the relaxed, community-focused spirit of the space.
The Brief
The aim of the project was to develop a fresh new brand for the café space at Willen Lake, created in partnership with Change Please.
The brief called for a brand that harmonises with the natural lakeside setting, drawing inspiration from the landscape, outdoor activity, and the welcoming spirit of the area.
The identity needed to position the café as a relaxed and approachable rest stop for walkers, families, and event-goers, while celebrating Change Please’s social mission and specialty coffee offering.
The Solution
A calm, nature-inspired café brand was developed to reflect the character of Willen Lake and its surrounding environment.
The visual identity balances warmth and simplicity, using colour, typography, and graphics that feel authentic and in tune with the landscape.
Subtle storytelling elements were incorporated to highlight Change Please’s social mission, ensuring it feels integral to the café experience without overpowering the relaxed atmosphere.
The IMPACT
The new brand creates a welcoming and memorable café destination that feels naturally embedded within the Willen Lake setting.
It encourages visitors to pause, connect, and enjoy the space, enhancing the overall lakeside experience for a wide range of users.
By combining strong visual identity with social purpose, the project delivers a café brand that builds community, supports meaningful storytelling, and adds long-term value to the location.
